Midwest Map Co

Founded in 1922, it originally operated as Midwest Map Co., producing maps and postcards. However, map production ceased in the 1950s. The company then became MWM Color Press.

In the 1980s, they acquired Dexter Press from Pearl River, New York, leading to the name change to MWM Dexter. Dexter Press is credited with creating the first natural color postcard in the printing industry.

Over time, MWM Dexter has adapted to technological changes, including the transition to direct-to-plate printing.

Some of their postcards were printed in lithography with a Bursheen finish. Lithography allowed for detailed and colorful illustrations or photographs on postcards and the term “Bursheen” describes a glossy, slightly textured surface applied to postcards. It enhances visual appeal and gives the postcard a smooth, shiny appearance