Guillaume Becker

Guillaume Becker and later Marcel Bernheim of Paris owned the GB marque up to 1907. Bernheim's directory entry shrunk to just his address in 1909. By the time of WW1 cards with the sloping GB logo with the swirl below appear. Some name Artige & Cie as the publisher or printer. These marques may be unconnected. 

Marcel Bernheim is listed in 1907 at 25 rue d’Hauteville, Paris, explicitly tied to the G.B. marque and advertising Paris views. A separate listing that same year shows Imprimerie Photo-Mécanique at 154/155 boulevard Magenta under Léon Bernheim. Both disappear from the 1914 directory, suggesting a reshuffle or closure before WWI.

Later, Galerie Marcel Bernheim is documented at 2 bis, rue de Caumartin, Paris (the gallery continued mid-century)

Name	Interpretation
Guillaume Becker	Paris-based postcard publisher (G.B. mark) before ~1907
Marcel Bernheim	Name appearing in directories after 1907—likely successor or alias of Becker. Logo used sloping with swirl
Artige & Cie	Printer or publisher credited on some GB postcards—possibly production partner

 

For more information rthcards.co.uk

Research assistance: ChatGPT (OpenAI), Aug 2025.